It was reported by CNN that whenever PepsiCo asked people to draw their logo, many would draw a circle with the red, white and blue stripes and place the name of the brand smack in the middle of the rounded shape.
However, that’s not how the logo actually looks, with the brand name off to the side. In fact, the last time the brand name was in the middle was all the way back in 1997.
After that, the brand name was always somewhat or fully outside of the circle. This prompted PepsiCO chief design officer Mauro Porcini to embrace it and change up the logo.
Pepsi has changed their logo. pic.twitter.com/BXQP4d3t9G
— Pop Base (@PopBase) March 28, 2023
On Tuesday, the soft drink brand revealed a brand new logo which will start to roll out first in North America and then globally next year.
It brings back the 1990s version of the logo which has seemingly stuck in the zeitgeist, adding a bit of a modern flare to it. With a history of over 125 years, the 2008-2022 logo was deemed as not showing the ‘bold and confident brand’ that Pepsi truly is given the lower case, italicised title next to the globe.
Meanwhile, and as with almost all soft drink companies, Pepsi is using this rebrand to push for their zero sugar products as well as other tastes, which include Wild Cherry.
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