Pepsi has embarked on a global spectacle, taking over some of the world’s most iconic landmarks to unveil its new logo, marking the brand’s first visual identity overhaul in 14 years.
From the bustling skyline of Warsaw to the historic banks of Egypt’s River Nile, the refreshed Pepsi logo has made its appearance alongside landmarks such as the O2 arena in London and in the vibrant city of Ho Chi Minh, Vietnam, among others.
This bold move introduces an updated logo palette that combines electric blue and black, signalling a modern twist on the brand’s iconic image. Pepsi’s decision to revamp its visual identity, a change avid fans might find surprising, reflects the brand’s aim to stay relevant and appealing in today’s fast-paced world. The new design embodies a contemporary aesthetic while retaining elements that have long been associated with Pepsi’s spirited identity.
As these landmarks light up with Pepsi’s new logo, the brand sends a message of renewal and excitement to its global audience. This significant transformation is not just about altering an image but about moving forward, staying connected with consumers, and making a statement that Pepsi continues to evolve with the times.
Which Maltese landmark do you think deserves the Pepsi logo?
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