People are only just now realising what the name of fashion retailer ASOS actually stands for – and no it’s not just an assortment of letters made to sound nice.
Like other words such as GIF or laser (you might want to look those up), ASOS is an acronym based on its original name which was condensed to make it catchier.
And people are only now coming to the realisation via an online trend as is typical of internet culture. It turns out ASOS actually stands for ‘as seen on screen’ [insert mind-blown emoji here].
The fashion brand launched in 2000 and was called As Seen on Screen as the name suggests you could buy versions of clothes which appeared on your favourite TV series, films or commercials.
The brand used to pair with major celebrities and offer up styles worn by these recognisable faces. This would urge people to buy clothes directly from ASOS, having seen their favourite icon donning whatever it may be.
When it expanded its retail, the brand decided that the name would no longer communicate their goals efficiently. Luckily the name could be squashed into a handy and catchy title. So now you know, and you can be ‘that’ person dropping trivia at the party.
#MaltaDaily