“Brave, fearless and pulsating”, the pinkish, reddish tone of ‘Viva Magenta’ has been chosen as Pantone’s colour of the year for 2023.
Since 2000, the colour company has picked a colour (or two) every year to reflect on the past whilst anticipating trends, growth and cultural development for the following months, and 2023’s pick is all about optimism, ambition and groundbreaking virtual possibilities.
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Cambridge art historian and author James Fox stated that the Viva Magenta is a plausible choice for a period “when everything feels very grey, dark and murky, and lots of people have lost hope”, calling it a colour which captures the resilience of the human spirit.
From Harry Styles’ magenta Gucci Blazer at the premiere of ‘Don’t Worry Darling’ to Charlize Theron’s eye makeup during her portrayal of Clea in the Marvel Cinematic Universe, shades of 2023’s colour of the year are as prevalent as ever in pop culture.
On the technology side, Pantone Color Institute vice president Laurie Pressman stated that the pick also alludes to the growth of the virtual world, with the company launching an immersive experience in Miami called the “Magentaverse”.
What do you think of 2023’s colour of the year?
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