In his latest transformation from 2009, Pringle’s Mr. P will now be sporting a modernised look with bold eyebrows and fancy new red bow tie with the brand name. The makeover is a celebration of the 30-year anniversary of the snack’s launch in the UK. The cans have also been given a spin, which feature new bright and bold packaging which highlights Pringle’s range of flavours.
The original Mr. P was designed by Arch Drummond in New York 1967 and it became a global icon synonymous with fun times and even guest-starred on The Simpsons. Since his launch, Mr. P has had six new looks to keep up with the times. Pringle’s popularity is still going strong, with an approximate average of five cans of Pringles being bought off shelves each second in the UK.
The mascot has lost his hair in the new 2021 look, with previous iterations even making him blush. The simpler look hits at the minimal obsession of today and yet makes him standout even more. As of 2011, Pringles were sold in over 140 countries, becoming the fourth most popular snack brand after Lay’s, Doritos and Cheetos in 2012.
Boasting several flavours, their iconic shape was manufactured precisely to address consumer complaints about broken, greasy and stale chips in bags filled with too much air. Chemist Fredric J. Baur spent 2 years developing the chips and their can but their taste was later improved by Alexander Liepa in the 1960s.