
Animal welfare remains a priority for FBS Marketing, and their latest World Animal Day campaign has made a tangible impact on Maltese dog and cat sanctuaries.
Thanks to widespread public participation, the initiative resulted in a significant donation of 300 Pedigree 4-Pack Pouches and over 280 packets of Pedigree Treats.
The campaign, which ran in September and October, was organised by FBS Marketing, distributor of Pedigree and Whiskas. The concept was simple but powerful: for every marked Whiskas or Pedigree product purchased in participating pet shops, supermarkets, and stores, a meal was donated to an animal in need.
The donations have all been successfully delivered by Waggos to MSPCA.
This initiative not only encouraged responsible pet ownership but also provided essential food supplies to shelters caring for abandoned and stray animals across Malta.
The overwhelming support from pet owners and shoppers ensured that hundreds of animals received proper nutrition, reinforcing the importance of collective action in supporting animal welfare.
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