When one hears the word ‘OZO’, one thinks of a longstanding family-run company, providing the best cleaning and personnel outsourcing services on the island.
A company which started with one man and a business idea over 26years ago as ‘OZO System Limited’, later changed to ‘OZO Malta’ and has now become ‘OZO’. Over the years the group worked at securing its position in the local market whilst continuously looking to expand beyond the Maltese horizon. With the company officially opening its first international branch in Budapest earlier this year; directors believed that it was the right time for a branding update.
With reference to the name change, focus has been placed on ‘OZO’ to open doors to international markets and have a more streamlined brand when the company is presented and used throughout. The branding was created with the three company pillars in mind; Our People, Our Values and Our Evolution; three important aspects which are the base of all company decisions and brought out in the day-to-day actions of each employee.
A key element of the new branding is the new logo. The logo is a mix of modern elements representing contemporary thinking and future endeavours, together with a classic touch to represent the ties with its original foundations. The launch of the rebrand was presented to all executive personnel present for OZO Group’s first employee seminar.
During the seminar; themed ‘Expanding Horizons’, the group’s Chairman and Founder, Mario Muscat and CEO, Fabio Muscat, both shared milestones of the company, exciting new projects and stories from personal experiences. They encouraged their staff to go beyond their comfort zone, push boundaries and work on building a fantastic future.
Motivational speaker Nathan Farrugia was also invited to provide an inspirational talk, together with the organisation of team building activities. The group’s strategy is to continue investing in its people and the enterprise; the rebrand was just the start to the development and evolvement of OZO.
The aim is to reach clients all over the world, providing the expert service the company is known for, as well as building new commercial relationships based on the trust and professionalism OZO always delivers.
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