Katharine Jenner, director of the Obesity Health Alliance, backs tighter rules on junk food ads and wants brands included in the ban. She hopes companies will step up by making healthier products but admits some might dodge the rules by focusing on logos instead of food. “We’re all for these restrictions but want to see loopholes closed in the future,” she said.
Many brands are already addressing this, shifting to ads that don’t feature their products, especially on TV and social media. Vic Banham, who runs a marketing agency called Antler Social, says it’s clever marketing. “They’re not selling food directly but still putting their name out there in a big way. It’s more like organic content than traditional ads,” Banham explained.
The Department of Health and Social Care says the ban targets products high in sugar, fat, or salt. Brands can still advertise if what they’re promoting meets the appropriate health standards.
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