Last Saturday, Allyson Felix won her second medal in the Tokyo 2020 olympics when, together with her teammates, she crossed the line. Allyson said that that medal win was her best one, as she proved everyone wrong and became the most decorated US track athlete.
Before 2018, Allyson was one of Nike’s most important clients. In America she is regarded as the ‘track queen’, so marketing her wasn’t a problem for the American brand. This all changed when in 2018 she got pregnant whilst renewing her Nike contract. In athletics most women retire after starting a family, but that wasn’t the case for Allyson. Her pregnancy didn’t quite go to plan as she had to have a C-section two months before the baby’s propose birth. She wanted to compete at the next Olympics, to try and break Carl Lewis’ record of 10 Olympic medals to become America’s most decorated athlete in track. After finding out that she’s pregnant, Nike offered her another deal but lowered her endorsement by 70%.
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Allyson immediately rejected the deal and signed for Athleta, becoming their first sponsored athlete. Allyson felt valued at Athleta, something she didn’t feel at Nike. At this year’s Olympics she broke many records, not only Carl Lewis’. At the 400m race she ran her fastest time in 6 years, receiving her first bronze medal.
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