A brand new cereal known as ‘Period Crunch’ turns milk red to start conversations around women’s health and menstruation and finally break taboos.
But the colour transformation of the milk is not the only period-related aspect of the morning snack. Launched by Swedish company INTIMINA, the cereal comes in uterus shapes which are raspberry flavoured.
INTIMINA is a brand which offers a range of products which are all designed to help women and their health whilst also addressing the many stigmas surrounding the topic.
We created #PeriodCrunch to encourage families to discuss menstruation more openly, even at the breakfast table.
“If periods were truly normalized then they wouldn’t be off this table – or off any table for that matter.” ✊🩸#MHD2022 https://t.co/KQJdYdA3Q3— INTIMINA (@Intimina) May 28, 2022
The cereal was inspired by a survey wherein 2,000 adults were interviewed, revealing that almost 48% of participants were too embarrassed to talk about periods.
It also found that 77% of the surveyed people said that they never mention periods in their everyday life. Another 88% wrongly located the uterus on the body.
Aiming to educate women to better support them through all stages of life, from their first menstruation to beyond menopause, one of the gynaecologists working with the brand expressed the delight at the work the group is doing for women.
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“It’s deeply concerning to hear that so many people remain uncomfortable discussing (periods) when they are just another part of our health. I look forward to Period Crunch kick-starting conversations.”
#MaltaDaily
Researchers suggested that differences in hormones, in biological clocks as well as sleep-wake cycles between the sexes could play a role in losing body fat. The study involved 30 men and 26 women and ran for 12 weeks.
With all their body fat, blood pressure, flexibility and other factors kept under track, all of them improved their overall health no matter the time. However, something else was at play as the results suggested that the time impacted sexes differently.
Men in the trial were less sensitive to the time of day, but evening exercise was found to be overall ideal to improve heart and metabolic health, as well as emotional wellbeing. The study was published in Frontiers in Physiology.
