This one is for all Netflix users who have managed to get off Scott-free by piggybacking off of someone else’s account – the new rule by the streaming giant means that this will soon be over.
Netflix have already been testing a feature which stops users from sharing passwords between addresses. Now they will be rolling out the feature widely, potentially meaning that millions of people using Netflix freely will have to pay.
An option for ‘paid sharing’ will be made available, which costs less than a full subscription and offers the option to keep one account between several households.
Netflix wrote in their report revealing their earnings that later in quarter 1, they expect to start rolling out paid sharing more broadly.
“Today’s widespread account sharing (100million+ households) undermines our long-term ability to invest in and improve Netflix, as well as build our business.”
There will also be new features added which will allow Netflix to monitor which device are using the streaming service so that they will be able to track who is paying for what.
This will of course come with some pushback, but the company is confident that the quality of the content will turn back those uneasy about the new features.