Netflix have just announced their latest addition to their platform, and you know what that means – the anticipated arrival of adverts is almost here.
According to reports made by Variety, Netflix is set to fully debut their advertisement schemes on November 1st as an all-new feature to their subscription model.
It is unsure whether Malta will be among one of the many countries to be included in this first rollout of the model which will impact the US, France, Germany, Australia and Canada.
The price tags will also be remodelled, as the new membership tier will be $7 to $9, while the current most basic monthly membership without ads stands at around $9.99 (€10.07).
This can go up to $19.99 (€20.15) for the premium tier as the change follows a particularly challenging period for the streaming giant.
Netflix lost over one million of its customer base this year alone and reported a drop in shares of about 67%. This new cheaper, ad-supported tier is supposed to generate a new era for the platform.
Spokespersons for Netflix revealed that the company is still in the early days of making such decisions and that it is all speculation at this point in time. Chief producer Greg Peters still emphasised giving customers a quality experience and that this could be the way forward.
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