Not only are M&M’s getting a makeover for all their chocolate pieces, but the now 81-year-old brand is pivoting towards ‘more inclusive’ marketing.
M&M, as part of the Mars Wirgley brand, is debuting a new look for the pieces by pledging to fans that the new brand aesthetic revamp will try to increase a sense of belonging for all of its consumers.
There will be an enhanced focus on the iconic colour palette and the use of different shapes and sizes of M&M’s lentils. All the candies, which have already been previously given human characteristics, will be assigned a fresh personality and look similar to that of a TV drama.
The two female characters – Ms. Green and Ms. Brown – will be dropping the title to de-emphasise gender and will be teaming up as a ‘force supporting women, together throwing shine and not shade.’
Two of the other mascots will embody the modern age’s emotions, with yellow being the optimist and changing from the punchline of the joke in commercials to a wise candy.
On the other hand, orange is bearing all our collective anxieties. His makeover has one of the saddest lines to come out of a marketing department as he is described as ‘one of the most relatable characters with Gen-Z, which is also the most anxious generation.’
Red, who was the team’s ‘alpha candy’ will be sharing the spotlight with the rest of the cast. M&Ms also plans on changing the overall vibe to the commercials. The brand promised ‘an updated tone of voice that is more inclusive, welcoming, and unifying, while remaining rooted in our signature jester wit and humour.’
Of course, as with any such rebrand, people’s reactions were very mixed. Despite some welcoming the new rendition of the candies, some took the time to jab at the change.
Others however did some meta-criticism, stating that they cannot wait to see the internet obsess over M&M’s subtle changes to their characters. And the rest?… Well, they just want to enjoy some M&M’s.
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