On Friday, parent company Meta disputed a media report that the company will be exploring including adverts into the messaging app WhatsApp.
The Financial Times reported that some Meta teams have explored whether adverts should be introduced in lists of conversations with contacts on WhatsApp’s home screen.
This @FT story is false. We aren’t doing this.
Also it looks like you misspelled Brian’s name… https://t.co/Z47z9FC5yu
— Will Cathcart (@wcathcart) September 15, 2023
Head of WhatsApp Will Cathcart at Meta took to Twitter (X) to state that the story is false. ‘We aren’t doing this’, wrote Cathcart.
Up until now, Meta has resisted the notion of incorporating ads into the WhatsApp app. Instead, it has focused on monetising through WhatsApp Business, a service tailored for merchants who pay for specific features. WhatsApp Business has garnered over 200 million monthly active users.