Beyond being one of the most impactful signings in professional football, Lionel Messi’s arrival at Paris Saint-Germain created somewhat of a cultural phenomenon and the Parisian side’s shirt sales are definitely a reflection of than.
The club sold a whopping 832,000 Messi shirts within the span of half an hour, bringing in what has been reported as an estimated €90 million in sales. Online sales alone brought the club around €23.7 million.
This record surpasses Cristiano Ronaldo’s previous record of 520,000 Juventus shirt sales back when he moved to the Italian club 2018. With a star-studded list of international players such as Kylian Mbappé, Sergio Ramos, Neymar Jr. and Messi himself, the French club is now the third most valuable club in the world after Manchester City and Chelsea, with FC Barcelona dropping to 8th place.
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