Sociologist Michael Briguglio advocated for an evidence-based discussion on the impact of social media, emphasising the need for inclusive policymaking that considered perspectives from all demographics, including children and the elderly.

Speaking with The Malta Independent, he highlighted the dangers of social media, especially for the youngest members of society, who were susceptible to fake news, misinformation, inappropriate content, and addiction.

Briguglio referred to concerning data: a recent Eurostat study showed that 76% of Maltese used social media, compared to the EU average of 59%.

In Malta, 47% of 11-year-olds and 54% of 15-year-olds spent over two hours daily on screens. A WHO study ranked Maltese adolescents second-highest for problematic social media use out of 44 countries, with 18% of youths showing signs of addiction.

The problem was even more pronounced among 13-year-old girls (28%) and 15-year-old girls (24%), with boys reporting lower figures.

Briguglio, while unsure about restricting social media use, compared the idea to sugar taxes on unhealthy foods, suggesting a balanced approach.

He warned against over-regulation, noting social media’s benefits like connectivity and knowledge access. However, he stressed the importance of media literacy and lifelong education to help people manage the risks of social media.

Briguglio also highlighted the need to support Maltese content creators, encouraging the promotion of Maltese language and culture in an increasingly globalised, Americanized digital landscape.

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