These new tools make it possible for companies to operate as unique users on the app, which ensures that they can open conversations that fit in among more everyday WhatsApp chats between friends and family.
WhatsApp – and its owner Facebook – said the change came as more users have moved to messaging companies they shop from or deal with, and have moved away from the traditional forms to get in contact with businesses.
The first of these is new shopping tools that enable users to make transactions via a chat. Stores will run a dedicated website to display the items they have on sale, and consumers can then order the products in the same way of sending a message, as well as discussing any concerns directly via the WhatsApp chat.
The second is the introduction of “Web Hosting Services.” This helps small and medium-sized companies to get their tools – such as products, stock and customer care software – hosted by Facebook itself, rather than having to integrate WhatsApp technologies into their own applications.
The third is the introduction of business sales. Although WhatsApp has committed that there will be no fee for the features that the app is best known for – such as instant messaging and video and voice calling – it will however, start charging companies for its services.