Animal Liberation Malta (ALM) has recently made a call for the popular TV show Master Chef Malta to embrace veganism, echoing practices adopted by Michelin-starred and renowned plant-based restaurants.
This appeal comes in the wake of last Sunday’s episode, which an argument from the animal rights organisation In the episode, contestants were faced with the task of preparing dishes using 12 de-skinned rabbits. The presentation of these animals not only left some of the participants shocked but also ignited a broader conversation about the ethics of using animals as food amongst the vegan community.
ALM’s statement highlighted a fundamental disconnect in how people generally perceive meat versus the animals it comes from. They stated, “Well, on the daily basis people dissociate meat (which comes from animals) and the animal itself. When one doesn’t look into the eyes of the animal, it’s easy to treat a ‘piece of meat’ as an object, but when looking directly into the eye, a sense of morality arises in one’s mind. Is this fair? Is it fair that just for a ‘challenge’ 12 lives, 12 rabbits, had to go through such horrific pain and fright?”
ALM’s message calls for a reevaluation of culinary practices, urging for a shift towards more ethical and compassionate choices in the culinary world.
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