During an interview with MaltaDaily’s Fabian Demicoli, Tourism Minister Clayton Bartolo spoke about the connection between the islands and the connection with the prestigious football team of Manchester United.
Bartolo was asked what sort of return the deal with the team will have for the Maltese islands.
The minister first responded by highlighting how the COVID-19 pandemic impacted the deal, giving it quite a setback. However, as the world opened back up from the restrictions, Bartolo revealed that the government worked on making sure that the new contract will include more benefits which were not previously present.
The Minister revealed that the Manchester United women’s team will be making their way to Malta in the coming weeks to attend a training camp.
The Minister said that as women’s football in the UK gets a massive boost, Malta will be visited by an immensely prominent team.
Bartolo also said that more marketing opportunities with Manchester United are being discussed for the future, given the size of the brand. This is helping Malta to reach new areas of marketing which, without the massive Manchester United brand, it would not have been able to reach.
Bartolo also highlighted how a goal was scored during a match wherein the logo of Visit Malta was showing. This shows the breadth of exposure Malta as a tourist destination is getting through such deals, said the Minister.
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