A recent Eurobarometer survey has brought to light the evolving landscape of media consumption habits, revealing that people in Malta and Cyprus are most likely to get their news from social media platforms. Despite television being a predominant source of news for 71% of respondents across the European Union, an astonishing 70% of individuals in Malta and Cyprus disclosed that they access their news primarily through social media, marking the highest rate in the EU.
The study, which examined recent media habits, positioned Hungary in second place with 56% of respondents relying on social media for their news updates. Following closely behind were Latvia, Greece, and Bulgaria, each recording a 55% dependence on social media as a primary source of news.
The prevalence of social media as a news source is not limited to specific countries, as the survey found that 4 in 10 European Union citizens across the board actively follow influencers on various social media platforms. This trend underscores the increasing influence of online personalities in shaping public opinion and disseminating information.
As social media continues to play an integral role in the way people consume news, the findings of the Eurobarometer survey signal a noteworthy shift in media preferences. The results prompt reflection on the changing dynamics of information dissemination and the impact of social media platforms on shaping public discourse across Europe. As these platforms become key conduits for news consumption, it remains to be seen how traditional media outlets will adapt to meet the evolving preferences of today’s digital-savvy audience.