According to a Eurostat survey conducted in the first quarter of 2020, it was revealed that 72% of people in Malta aged between 16 and 74 used social networks in that time period. Malta therefore places well above the EU average of 57%. Using social networks refers to anything from creating user profiles to posting messages and other contributions. In 2015, this stood at 60%, with 2020 seeing a 1% increase over 2019.
Social media networks have undoubtedly become a day-to-day aspect of our lives. According to statistical research, the social network participation rate in 2020 ranked highest in Denmark at 85%, ahead of Belgium (79%), Cyprus (78%) and Finland (75%). Italy, Germany, Bulgaria and Poland ranked lowest at 48%, 54% and 55% respectively. Among Maltese, 93% of 16-24 year-olds contributed, whereas only 31% of the 65-74 age group participated.
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Photo Source: Business-review