Coca-Cola manufacturers GSD Marketing and PepsiCo manufacturers Simonds Farsons Cisk have announced that they have reached their pledge to reduce sugar content by 10% by 2020.
The pledge, made to the EU Soft Drinks Associations, was realised as a result of the companies reformulation of already-existing products with low-calorie sweeteners, reduced sugars, smaller packaging with portion control and promotion of products with zero sugars in an attempt to sway consumer choice to products with less sugar.
Such a pledge was made in 2017 by both companies, with GSDM Marketing CEO Maria Micallef stating that excess consumption of sugar “isn’t good for anyone” and that they want to enable their customer to better control their intake while Simonds Farsons Cisk CEO Norman Aquilina reiterated the UNESDA pledge, expressing the companies commitment to promoting choices for a better lifestyle.
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