Malta has had the highest share of enterprises and businesses in the EU shifting and selling their products online as a result of the COVID-19 pandemic.
This comes after local business lobbies in particular lamenting how small businesses were reluctant to switch to online platforms to sell their services.
Despite advise by the lobbies to shift online, many businesses saw that they did not need online presence as they were doing well without it. Lobbies had warned that this may not remain the case, and it seems the pandemic pushed for that move.
New data issued by the EU’s statistic office shows that around 32% of Malta’s enterprises started or boosted their efforts to sell services online from 2020 onwards.
This was in fact the biggest share when compared to all other EU members, with Malta Chamber of SMEs CEO Abigail Agius Mamo confirming fears that Malta’s businesses were lacking in this field.
Malta one-upped Cyprus which came in second, with Agius Mamo saying that when the pandemic hit, business owners had no option but to step up. Many business owners were commended for their sudden creative boost to shift online.
According to the chamber’s latest survey, which was conducted by the end of 2021, more than half of businesses said they want to continue investing in digital platforms for their business.
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