
Malta was recently featured in an episode of World Theme Travel, one of South Korea’s most popular and long-running travel documentary series, produced by EBS, the country’s public educational broadcaster.
Airing since 2008, World Theme Travel stands out for its focus on immersive, backpack-style journeys.
The episode on Malta was filmed in April and covered Valletta, Gozo, and various other parts of the islands.
View this post on Instagram
The coverage was welcomed by the Malta Tourism Authority, seeing it as a valuable opportunity to increase Malta’s visibility in long-haul markets.
Rather than presenting destinations in a typical tourist format, the programme explores local cultures through authentic, everyday experiences.
It showcases both iconic landmarks and lesser-known areas, offering viewers a deeper understanding of each location.
Through a narrative led by a Korean traveller, the programme presented Malta’s rich history, cultural traditions, natural scenery, and modern lifestyle. It gave South Korean audiences a window into the country’s unique character and way of life.
#MaltaDaily