
Malta Day achieved significant success at Old Trafford on 19 January during Manchester United’s match against Brighton & Hove Albion.
Organised by VisitMalta in partnership with Manchester United, the event showcased Malta’s rich culture and tourism offerings to over 74,000 fans at the stadium and the Greater Manchester community.
Malta’s presence extended beyond the stadium, with impactful branding displayed at key locations like Manchester Piccadilly Station and the Arndale Shopping Centre.
At Old Trafford, VisitMalta advertisements dominated perimeter boards, screens, and digital platforms, ensuring high visibility. Fans engaged in interactive campaigns with opportunities to win Malta-themed prizes, including free holidays to the islands.
VisitMalta also featured prominently at the Destinations: The Holiday & Travel Show in Manchester from 16–19 January. Highlights included a live Maltese cuisine demonstration on 17 January, where visitors sampled traditional dishes and beverages.
Malta Day at Old Trafford further immersed attendees with local delicacies served during the event.
The presence of Manchester United legend Denis Irwin and Malta’s High Commissioner Prof. Stephen Montefort added to the excitement, fostering cultural exchange.
VisitMalta CEO Carlo Micallef emphasised the importance of this collaboration in promoting Malta as a premier destination, leveraging Manchester United’s global reach to inspire travel and cultural exploration.
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