For as long as we can remember, the M&M’s brand has been represented by a multi-coloured group of ‘spokescandies‘ but the globally-beloved chocolate brand broke the internet when they announced that the iconic mascots will be “indefinitely” retired.
That’s right, the colourful character mascots have been indefinitely removed from the M&M’s brand after a string of attempts to make the candies more inclusive and subsequent backlash from far-right conservative pundits like Fox News host Tucker Carlson.
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A statement on M&M’s social media pages read as follows: “In the last year, we’ve made some changes to our beloved spokescandies. We weren’t sure if anyone would even notice. And we definitely didn’t think it would break the internet. But now we get it — even a candy’s shoes can be polarizing.”
Of course, the decision sent the internet into a frenzy, with public figures, personalities and internet users from across the globe contributing to the colourful commentary. One of the central points of discussion was the development of the Green M&M, which M&M’s parent company Mars Wrigley reportedly made efforts to make “less sexy” by giving her shorter legs and sneakers instead of high-heeled boots.
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The candy mascots will be replaced by American actress Maya Rudolph, who has been called the new ‘chief of fun’.
What do you make of this decision? Do you think its an elaborate ploy or are the spokescandies gone for good?
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