As Facebook was losing its mind trying to get its platform and connected sites Instagram and WhatsApp back up and running, Maltese users of the social media sites were evidently enjoying the blackout. Despite starting with initial frustration at not being able to reload Instagram’s feed, many returned to their pages expressing how refreshing it actually was to be rid of Facebook, Instagram and WhatsApp for a whole evening.
Commenters started to point out that we all have the power to switch off these platforms at any point in time – it just requires self respect and discipline. A global outage doesn’t need to occur for us to realise that reality outside these digital worlds exists. Even local artists expressed similar thoughts, with fashion designer Jayden Curmi asking for a social media break every single Monday. Kevin Paul posted to his story; ‘Must admit, today life without instagram, Facebook & WhatsApp was fun. Or shall I say it was life.’
Now that the platforms are up and running again, many are jumping back into the posting. Could this event really trigger a massive turn away from being constantly engulfed staring at the screen? Some however noted that such platforms are necessary for many brands and businesses to make their living. Others felt a massive personal void when the platforms were unavailable – a sign of dependency or at how social interaction has changed over the years?
According to DATAREPORTAL, there were 420.0 thousand social media users in Malta in January 2021. The number of users in Malta increased by 20,000 between 2020 and 2021, with the total number of users being equivalent to 95% of the total population. There is a catch to everything it seems as more of the world gets digitalised further. But our perceptions as to how much of our lives the platforms consume might begin to be altered after such occurrences.
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