The LEGO Group and Formula 1 have officially announced a multi-year partnership, set to launch with the 2025 FIA Formula 1 World Championship. This collaboration aims to bring the thrilling world of Formula 1 to younger fans and families through LEGO’s innovative and inclusive approach to play.
The partnership will feature a range of LEGO products representing all ten F1 teams, catering to a wide age range, from LEGO DUPLO sets for preschoolers to more advanced builds for older fans. Alongside the product line, LEGO plans to create immersive experiences at key Grand Prix races, allowing fans to engage with Formula 1 in new, interactive ways.
With Formula 1’s growing popularity among younger audiences, LEGO’s Chief Product & Marketing Officer, Julia Goldin, expressed excitement about enhancing fan connections through the magic of creative building. Formula 1’s Chief Commercial Officer, Emily Prazer, emphasized that the collaboration will inspire creativity and deepen passion for the sport.
The full rollout of LEGO sets and experiences will coincide with the 2025 F1 season, allowing fans to recreate iconic race moments while learning about the engineering marvels behind Formula 1.
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