After more than two decades iconic Italian car manufacturer Lamborghini has updated it’s logo to reflect the demanding needs of the modern world.
According to Lambo, the new identity – which will be applied to all of its cars from now on – better reflects its ‘brave, unexpected and authentic values’, and forms part of its push towards ‘sustainability and decarbonisation’.
The new badge is simpler than the older one, taking off the 3D effect. Lamborghini also says black and white are now its primary colours once again a combination not seen since the early 70s, while yellow and gold are now considered ‘accent’ colours.
We have renewed our historic logo to adapt the brand’s visual expression with the “brave,” “unexpected,” and “authentic” values of our “Driving Humans Beyond” mission and is part of the ongoing process of evolution, initiated with our Direzione Cor Tauri strategy.#Lamborghini
— Lamborghini (@Lamborghini) March 28, 2024
Lamborghini has followed many other sporting giants such as Juventus, Inter Milan and McLaren in updating their badges and making them overall simpler and easier on the eye.
#MaltaDaily