As part of the celebration of the grand opening, renowned fashion brand Massimo Dutti is excited to announce their collaboration with distinguished Danish-Maltese artist and architect Rune Bo Jakobsen for an exclusive event: Art in Progress, Malta. The event will take place from Friday, May 31, 2024, to Sunday, June 2, 2024, at our newly opened store in Shoreline Mall.

Rune Bo Jakobsen, a distinguished Danish-Maltese artist and architect, boasts a remarkable background. He has studied, worked, and led workshops in countries such as Denmark, Arizona, Italy, Finland, Greece, Mexico, and Malta. Currently, Jakobsen runs a full-time art studio and gallery in Central Malta, offering visitors an immersive experience of his Paintings, Sculptures, and Experimental Architecture. His sculptures utilise diverse materials such as steel, limestone and brass as part of his efforts to address pressing societal and environmental issues, showcasing his innovative approach to art and design.

Art in Progress, Malta promises a unique experience where fashion meets art. This special event will feature exclusive “Meet the Artist” slots, allowing our customers the rare opportunity to meet Rune Bo Jakobsen in person and experience his exquisite artwork alongside Massimo Dutti’s latest collection. The available slots are confirmed as Friday 31^st May 2024 at 18:00 to 20:00, Saturday 1^st June 2024 at 11:00 to 14:00 and Sunday 2^nd June 2024 at 14:00 to 17:00 and our customers are invited to confirm their attendance through this link.

In addition to this interaction, customers are invited to enjoy a limited-time 30% promotional discount on selected items, available while stocks last. This is a perfect occasion to explore the intersection of art, fashion, and community in a vibrant new space.

Annabelle Caruana Gauci, Commercial Manager at Bigbon Group, expressed her excitement about this collaboration:

“We are incredibly excited to launch this global campaign with Massimo Dutti at our newly opened store in Shoreline Mall. This innovative concept, which has been successfully adopted in other markets, is now available for the first time in Malta. It is a fantastic opportunity for our customers to engage with world-class art and fashion in one venue.”

Customers are invited to celebrate the opening of Shoreline Mall with us and be part of an unforgettable cultural moment at Shoreline Mall.

#MaltaDaily