Malta’s beloved soft drink, Kinnie, has unveiled a vibrant new brand identity as it sets its sights on international expansion. Embracing the positioning Everyday Original, the refresh reflects the brand’s commitment to creativity, boldness, and living life with individuality.

Originally created in 1952 by Anthony ‘Sur-Nini’ Miceli Farrugia, then chairman of Simonds Farsons Cisk plc, Kinnie was launched as a distinctly Maltese alternative to the wave of cola imports. Its unique bittersweet flavour, crafted from orange extracts and aromatic herbs, quickly earned it a place in the nation’s heart and on its tables.

The new visual identity blends modern design with Mediterranean charm. At its centre is a bold brandmark featuring interlocking orange rings that symbolise energy and exploration.

A fine geometric overlay mimics orange peel texture, echoing the drink’s natural origins, while a soft, sun-drenched shadow evokes Malta’s outdoor lifestyle.

Susan Weenink Camilleri, Head of Sales & Marketing at Simonds Farsons Cisk plc, described the update as a confident step forward: “This new look is unmistakably Kinnie simple, striking, and deeply rooted in who we are. It reflects our ambition to connect with a broader audience while staying true to our essence.”

The rebranding initiative was developed in partnership with UK-based agency Bluemarlin, following a detailed creative process to ensure the new identity resonates across diverse markets.

Kinnie’s evolution over the years has been marked by innovation. The introduction of Kinnie Zest and Kinnie Zero provided lighter, healthier alternatives for a changing market. Most recently, the launch of the Kinnie Aperitivo range featuring the refreshing Kinnie Spritz and the newly released Kinnie Rumba, both at 4% alcohol has taken the brand into the adult drinks category.

Produced and distributed by Simonds Farsons Cisk plc, Kinnie remains a proud emblem of Maltese culture.

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