![Kim Kardashian’s new Skims ‘Fits Everybody’ aims to push body diversity](https://maltadaily.mt/wp-content/uploads/2022/04/kimweb.jpg)
World-renowned business mogul and model Kim Kardashian has just unveiled her new SKIMS line, which is designed to ‘Fit Everybody’.
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Kardashian has managed to make over $1 billion in the two and a half years she’s been in business. She’s partnered with Fendi for a quickly sold out collaboration and is now setting her sights on a new project.
Kardashian managed to score four OG supermodels who were all former Victoria’s Secret angels; Heidi Klum, Tyra Banks, Alessandra Ambrosio and Candace Swanepoel. This is the first time they’ve all starred in a campaign together.
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In the new campaign, the models pose wearing different shades of the now cult-favourite ‘Fits Everybody’ Skims Collection. This is the brand’s signature collection of bodysuits, loungewear, underwear and bras.
Despite the campaign itself not featuring every body, the collection does go up to a size 4X to make sure it is as inclusive as possible. Some did criticise the campaign as countering the goal, but Kardashian said that each model played a role in shaping the industry.
One of the models, Tyra, wrote on Instagram, saying that she was the first Black Victoria’s Secret contract model ever. ‘To the new collective of badass ROLE models, I may have cracked that door open, but y’all are charging through.’
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