Kendrick Lamar is set to headline the 2025 Super Bowl halftime show at the Caesars Superdome in New Orleans on February 9. This announcement comes after a standout year for the rapper, marked by two number-one singles in the US, both aimed at rival rapper Drake. Lamar, no stranger to the Super Bowl stage, previously performed alongside Snoop Dogg, Dr. Dre, and 50 Cent in 2022.
In a YouTube video teasing the performance, Lamar is seen shooting footballs from an automatic passing machine while standing in front of an American flag. “No round twos,” Lamar declares, inviting fans to join him in New Orleans. “Wear your best dress, even if you’re watching from home.”
The 17-time Grammy winner stated, “Rap music is still the most impactful genre to date, and I’ll be there to remind the world why.” Jay-Z, whose Roc Nation collaborates with the NFL to select halftime performers, praised Lamar as a “once-in-a-generation artist” whose influence on music and culture is unparalleled.
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