The Broadcasting Authority released its latest survey results. 

According to this survey, in less than three years since being launched, MaltaDaily has managed to make a name for itself, rubbing shoulders with established media giants like Times of Malta, Lovin Malta, and Newsbook, in the online segments/features section of the survey. In this section of online segments in Maltese, MaltaDaily has surpassed local media giants TVM, NET, ONE, and Malta Today.

We as the MaltaDaily team would like to express our heartfelt gratitude to our loyal audience and promise to continue coming up with segments and features of public interest.

But the survey’s revelations don’t stop there! Let’s dive into the intriguing data from the Broadcasting Authority:

Television:

It appears that television remains a dominant force in Maltese households, with a staggering 9 out of 10 people tuning in regularly. The most-watched show on television is none other than TVM News, showcasing the nation’s keen interest in current affairs. Other favourites include the local hits “Moħħok Hemm,” “LoveI sland,” and “Liquorish.” In terms of stations, TVM retains its throne as the most popular channel, captivating audiences with its diverse content. The runners-up include ONE, NET, and foreign stations that continue to leave an impact on viewers.

Radio:

While television may reign supreme, radio still holds its ground, with 2 out of 3 people regularly tuning in. The surprise of the survey was the emergence of One Radio, which has overtaken its competitors and now stands as the most followed radio station in the country. This triumph marks the end of a long streak for Bay Radio, which has been surpassed and currently holds the second spot. Calypso Radio secures its place in third position.

Online Dominates Among Younger Audiences:

The digital revolution is alive and well, with the younger generation showing a clear preference for online content. Among young people aged 12 and above, a remarkable 2 out of 3 individuals opt for online segments and features. This trend underlines the growing influence of digital media and its importance in capturing the attention of the youth.

The survey was conducted in the last week of May and targeted residents in Malta over the age of 12. The comprehensive data collected offers valuable insights into the media habits of the Maltese population.

The media industry in Malta must acknowledge the undeniable impact of online platforms. While traditional television and radio continue to hold sway, it is evident that online media is becoming an integral part of the nation’s media consumption habits, especially among the younger demographic.

Whether it’s television, radio, or the digital world, one thing is certain – the Maltese love their media!

#MaltaDaily