The 21st edition of the Istrina BOV Piggy Bank Campaign was officially launched by the President of Malta, Myriam Spiteri Debono, and the CEO of Bank of Valletta, Kenneth Farrugia, during a press conference held at San Anton Palace.
This initiative encourages students across Malta and Gozo to contribute to those in need, fostering a spirit of altruism and community support among young people. President Spiteri Debono emphasised the campaign’s role in nurturing a compassionate future generation, reinforcing the value of solidarity through small but meaningful acts of kindness.
Kenneth Farrugia highlighted the dual purpose of the campaign: raising funds for the Malta Community Chest Fund Foundation while instilling values of empathy and mutual support among students. Education Minister Clifton Grima and Shadow Minister Justin Schembri also praised the campaign, underscoring its impact on students’ personal growth beyond formal education.
In its commitment to sustainability, this year’s campaign introduced eco-friendly, reusable piggy banks. Since its inception, the campaign has raised over €3 million. Over the coming weeks, President Spiteri Debono will visit various schools across Malta and Gozo, sharing the campaign’s message with students, encouraging them to support this noble cause for those in need.
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