The Black Friday Malta website launched earlier this month to attract more interest from shoppers and businesses alike.
For this year’s edition, the SME Chamber launch a new website, www.blackfridaymalta.eu, a website to promote businesses black Friday offers but also provides an easy tool for customers to search for offers.
The initiative was launched during a press conference earlier this month by Minister for Economy, European Funds and Lands Silvio Schembri
Speaking to BusinesNow.mt, Abigail Agius Mamo, the Chamber of SMEs CEO, explained that the platform is open to all forms of business.
Shoppers are able tor register with the site and thus put themselves in the running daily draw of vouchers from the businesses participating in promotion.
The aim is to create momentum for local businesses during Black Friday to incentivise shopping local. Visitors not only learn about the offers available from Maltese outlets, but create more visibility for local businesses.
“Every year, Black Friday marks a very important period for shopping, an important milestone for businesses. Given that this will be the first proper one after COVID, it is a very important one,” concluded Ms Agius Mamo.