Instagram head Adam Mosseri has revealed that the company will be bringing back a version of its feed which shows user’s posts in chronological order instead of its current ranking algorithm. The current algorithm sorts posts based on user preferences, but became largely disliked by users who prefer to have their posts and others’ surface in a timely fashion.
This was introduced in 2016 and updated in 2017 to include recommended posts. Using AI, it creates what Instagram considers a more personalised feed. Despite the company asserting otherwise, users heavily critiqued this feed. But it seems the company may have given in as, speaking during a Senate subcommittee on Wednesday, Mosseri revealed the 2022 update.
This will see Instagram become a home page with a single stream of photos appearing according to when they were uploaded. In June 2021, Mosseri wrote on a blog post saying that ‘it became impossible for most people to see everything, let alone all the posts they care about.’
He explained how by 2016, people were missing 70% of all their posts in Feed, ‘including almost half of posts from their close connections.’ This led to the development of the current algorithm. Instagram will not be completely shifting algorithms, with Mosseri saying that it will instead provide users more options as to how to sort their feeds. This comes just after they launched the ‘Take a Break’ feature.
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Photo Source: CNBC
