If you’re fed up with Instagram’s suggested content, Meta is testing a way to give you a clean slate. In a recent blog post, the company announced a feature that allows users to reset their recommendations across Explore, Reels, and Feed.
This update is set to launch worldwide soon.
By resetting your recommendations, Instagram essentially starts over, treating your account as if it doesn’t know your interests.
Over time, the algorithm will adapt based on the content you engage with. Users can also review and unfollow accounts they no longer want to see. However, Meta has emphasized that this reset cannot be undone.
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Although designed with teens in mind, the feature will be accessible to all users. Meta said it aims to make Instagram a more positive and safe space, especially for younger audiences.
“We want Instagram to evolve with users’ interests and provide meaningful, age-appropriate experiences,” the company shared.
Instagram’s head, Adam Mosseri, explained the feature in a video, noting it might make your feed less tailored at first but offers a helpful reset option. TikTok introduced a similar tool last year.
Meta has also strengthened protections for users under 18 with stricter messaging rules and limited exposure to sensitive content. Instagram remains a top app for U.S. teens, according to a recent Piper Sandler report.
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