Instagram is reportedly testing a significant change to user profiles that could impact your posting strategy. The platform is experimenting with replacing the traditional square-shaped thumbnail images in the profile grid with vertical rectangles.
This shift, currently being tested with some users, aligns the profile grid more closely with the vertical format used in Reels and Stories.
Instagram’s Head, Adam Mosseri, explained that most of today’s uploads are vertical, making the square format outdated.
While the transition may frustrate users who have carefully curated their grids, it aims to better accommodate modern content formats. Mosseri acknowledged the challenge, noting that squares date back to when Instagram only allowed square uploads, a restriction lifted in 2015.
This redesign, or a version of it, is expected to roll out to all users soon, as indicated by Mosseri in a recent Q&A session. Instagram spokesperson Christine Pai confirmed that this change is still in the testing phase, and user feedback will play a crucial role in the platform’s final decision.
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