A new Instagram feature introduced on Monday called Private Story Likes does exactly what it’s called as it changes how people interact with other people’s stories.
Users who receive the update will now be able to like someone’s story without sending a DM. The news was announced by Instagram head Adam Mosseri on Twitter.
While currently any interactions through Instagram Stories are sent by direct messages to the user’s inbox, the new system will be working independently.
❤️ Private Story Likes ❤️
Starting to roll out today, you can now send some love by liking people’s stories without sending a DM.
Likes on stories are private and do not have counts. Rather, they appear as hearts next to people’s handles in your Stories view sheet. 🙏🏼 pic.twitter.com/l56Rmzgnnw
— Adam Mosseri (@mosseri) February 14, 2022
Mosseri demonstrated the new feature in a new video, showing how the new interface will be including a heart icon when you’re viewing Stories in the app. Once tapped, the other person will get a regular notification and not a private message.
Instagram’s head said that the system is built to be private and will not provide counting of likes. This will differentiate stories from regular Instagram posts which will have a public count of likes.
The feature is aimed at making it easier and more fun for users to show support and appreciation for content shared on Instagram stories. This comes as more features were announced, including 3D avatars and the global rollout of the Security Checkup menu.
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