Users of social media platforms Instagram and Facebook will now be able to pay for the blue Verification tick for around $11.99 a month ($14.99 for iPhone users).
Parent company Meta has just revealed the update, with Mark Zuckerberg saying that the move will be used to improve security and authenticity on social media apps.
This of course comes after Twitter, Tesla and SpaceX CEO Elon Musk implemented the premium Twitter Blue Subscription in November of 2022.
Meta’s paid subscription service is not yet available for businesses, but individuals, right now in Australia and New Zealand, will be able to pay for their verification.
The subscription would give paying users a blue badge as well as increased visibility, protection from impersonators and easier access to customer services.
This change would not affect previously verified accounts, Meta told BBC, but said that there will be an increased visibility to some smaller users who become verified through this new instalment.
Despite this, it will remain to be seen what the effects of this will be as Twitter’s pay-for-verification feature was halted last November. This was due to people impersonating big brands and celebrities by paying for the badge.
Meta revealed that IG and FB users will have to match a government supplied ID document to be granted the tick, with users having to have. Profile picture including their face.
Zuckerberg has not yet specified when the feature will be issued to other countries, with the timeframe being ‘soon.’