Ikea, known for their ingenious marketing strategies, have jumped onto the Cristiano Ronaldo Coca-Cola aversion train with another product. Calling it the Cristiano, Ikea released reusable bottles captioned ‘Cristiano, Reusable bottle for water only.’ This comes after the Portuguese football legend removed Coca-Cola bottles during a press conference and urged everyone to drink water instead of the soft drink.
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Ikea’s latest stance did immensely well, as many jumped onto the opportunity to purchase the water bottles priced at $1.99. The Swedish retailer is no stranger to twisting famous internet incidents and memes into products. A similar stunt includes the ‘Get the Look’ campaign for those wishing to recreate the Bernie Sanders look by purchasing a folding chair and oven gloves.
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Photo Source: ikeacanada IG