Tamagotchi, the iconic 1990s virtual pet, is experiencing a resurgence.
Owner Bandai Namco reports that global sales more than doubled between 2022 and 2023, leading to the opening of Tamagotchi’s first UK store.
While the toy retains its classic egg-shaped design, it now includes modern features like Wi-Fi connectivity, downloadable content, and multiplayer interactions, revitalizing interest and reducing the monotony of earlier versions.
Reintroduced in the UK in 2019, Tamagotchi has attracted both nostalgic millennials and a younger generation unfamiliar with virtual pets.
Despite competing with new virtual pets like Bitzee and Punirunes, Tamagotchi’s nostalgic appeal remains strong.
Fans like YouTubers Emma (“Emmalution”) and Koby (“Lost in Translationmon”) share fond memories of childhood experiences with Tamagotchi and Digimon, Bandai Namco’s male-targeted virtual pet from the 90s.
The sense of community and nostalgia, combined with the comforting escapism of caring for a virtual pet in today’s stressful world, is driving this renewed passion.
Fans find joy in returning to a simpler time through their digital companions, forming collections and engaging in online communities to share their experiences.
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