Global condiment giant Heinz has always been one to sauce it up and their latest project is most certainly different gravy. That’s right, Heinz have launched a line of sustainable second-hand clothing with actual ketchup pre-stained on the clothes.
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Collaborating with resale platform thredUP for its Vintage Drip collection, the line features a whopping 157 pieces of clothing ‘intentionally designed to be inclusive across size and gender’, with the proceeds going to non-profit Rise Against Hunger which aims to address global hunger.
The iconic brand says that the ketchup stain is a ‘statement’, with brand manager Alyssa Cicero arguing that a splash of ketchup adds to ones outfit.
“While Heinz is recognised globally for its iconic glass bottle, keystone and slow-pouring ketchup, we saw an opportunity to view the stain we’ve been leaving on clothes as another iconic brand symbol and change the narrative from a stain to a statement”, Cicero added.
Send this to someone who puts ketchup on EVERYTHING.