It’s the collaboration that you never knew you needed. If you like your pasta dish with a bit of an alcoholic kick, well Heinz and Absolut Vodka have got your back.
The Heinz x Absolut Tomato Vodka Pasta Sauce. Yes, you read that right.
The trend of mixing a little bit of alcohol, particularly vodka, with your pasta rose in popularity back in 2020 thanks to American model Gigi Hadid.
She admitted that she liked to have her pasta dish with a little bit of vodka, sending fans replicating the dish for themselves. And now, the two giant brands will be making this easier than ever as they brought the two together.
Heinz New Ventures Director, Caio Fontenele, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
The vodka kick reportedly unlocks the flavours as well as the aroma of the tomato, basil and cheese sauce. However, you better make sure to hop on the train as there will be a limited number of the Heinz x Absolut Tomato Vodka Pasta sauce available from mid-April.
What do you make of this?
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