It seems as though the internet-age adage ‘Google It’ might soon change to ‘TikTok it’ as many from Gen Z prefer to use the latter app, or Instagram, to search for information.
New data has revealed that nearly half of Gen Z mobile users turn to the social media apps instead of Google, with 40% saying they already do so.
By Gen Z we mean the generation of people born in the late 1990s and early 2000s, and it could only be wondered what the next generation, known as Generation Alpha, would be using.
TikTok is currently the fastest growing social media platform and has massively increased its user base in the last few years. This prompted other apps to take its approach, including Instagram Reels and YouTube Shorts.
Google senior vice president Prabhakar Raghavan told Fortune Brainstorm Tech that when Gen Z are looking for, say, a place to have lunch, they will go to TikTok or Instagram.
Google also confirmed the statistic to Insider, saying that they face robust competition from an array of sources. The search giant is also attempting to finding new ways to bring in younger generations through innovations in camera technology.
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