Google is launching a conversational chatbot called Bard, setting the stage for an AI competition with Microsoft.
Microsoft invested billions in OpenAI, the creator of ChatGPT, the popular language app that mimics human writing. ChatGPT has caused concern for its ability to write code, essays, and poems in seconds, leading to fears of cheating and job obsolescence.
Last month, Microsoft announced its backing of OpenAI and plans to integrate ChatGPT into its Teams platform and possibly its Office suite and Bing search engine.
This raised speculation that Google’s dominant search engine could face competition from an AI-powered rival. Google’s response to ChatGPT was considered a “code red” threat, leading to the return of founders Sergey Brin and Larry Page to develop a response.
The pressure was heightened by Google-parent Alphabet’s poor earnings and the company’s recent announcement of laying off 12,000 employees to focus on AI projects. Google’s announcement coincided with Microsoft’s AI launch event, further indicating a competition between the tech giants over generative AI.
Tech analyst Rob Enderle warns that generative AI could change the search and information landscape, potentially making Google obsolete. Google CEO Sundar Pichai announced that Bard will be tested and made widely available soon. Bard is based on LaMDA, Google’s Language Model for Dialogue Applications system, and has been in development for years.
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