A 3D video featuring a giant Barbie doll beside Dubai’s iconic Burj Khalifa has become a sensation on Instagram, amassing over three million views.
Created by Eye Studio, a social media agency in Dubai, the clip showcases the doll donning a zebra-print swimsuit and topknot ponytail, reminiscent of the original 1959 Barbie.
The agency aimed to pay homage to Barbie’s heritage and chose the iconic Burj Khalifa as a fitting backdrop.
The video’s success has caught the agency off guard, becoming their most viewed content ever.
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The movie “Barbie,” directed by Greta Gerwig and starring Margot Robbie, which has already raked in $356.3 million globally. The film achieved significant milestones, setting records for the biggest opening weekend of the year and the highest-grossing opening weekend for a film directed by a woman.
Juhi Rupani, creative director of Eye Studio, expressed her astonishment at the overwhelming response to the video, highlighting that they have never witnessed such a reaction to their content before.
The video took three days to produce, utilising footage of Burj Khalifa shot on an iPhone and blending it with the animated Barbie.
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