Now that we’re at summer’s peak, it’s quite easy to understand how difficult it is to be out and about whilst protecting yourself from the scorching sun.
Getting from point A to point B is already difficult enough, let alone trying to take care of the summer body you worked so hard for; which is why Intersport’s Summer Skin campaign deserves a checking out.
The local sports brand believes that physical activity should not be a seasonal engagement but something which should be maintained throughout the entire year.
Sports enthusiasts invest heavily in regular workouts & a healthy lifestyle but, given the circumstances, must balance them with adequate knowledge of skin protection in the summer conditions. Throughout the years, the incidence of malignant melanoma (a form of skin cancer) in Malta has increased, with one in eight diagnosed people dying as a result.
In fact, this form of skin cancer has doubled over the past two years; making now more important than ever to start taking care of your skin.
According to the latest WHO data published in 2020, Skin Cancer Deaths in Malta reached 14, or 0.43%, of total deaths. As of 2018, one in eight people diagnosed with skin cancer in Malta die of the disease.
Going further back, up to 87 people died of primary melanoma between 2007 and 2016. Despite being curable if caught on early, lack of awareness leads to the cancer spreading before it can be properly treated.
That’s why Intersport Malta do not only offer training gear which is ideal for summer activities, but are offering free sunscreen with purchases over €75. What could be more encouraging to train in summer?
Tag a sports enthusiast!
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