This might have been the best International Women’s Day celebration and advertisement for 2023.
Ford Motor Company released an advert for a men’s only car on International Women’s Day – the catch being that the vehicle was missing all the innovations made by women for cars.
Narrated by Breaking Bad’s Bryan Cranston, the tongue-in-cheek advert was for a vehicle missing everything from a GPS system, heaters, brake lights, windshield wipers and turn signals.
At the end of the advertisement, Ford makes it clear how the ad was a gimmick but a celebration of women inventors and that the car was not actually for sale.
Women massively praised the advert, saying that they were worried at first by the stunt. However, after watching it in its entirety, they discovered that the automobile giant was sending a very clear message about women empowerment in all sectors and fields.